Book Covers and Looney Trademark Rights The Daily Cartoonist

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E book Covers and Looney Trademark Rights

This week, we revealed a guide by the gifted Jaime Weinman on the historical past of the Looney Tunes cartoon franchise, which he considers the high-water mark of American filmed comedy. About six months in the past, because the manuscript was being copyedited, we started engaged on the promotional copy.

On the identical time we have been writing promo copy, we labored on the guide’s cowl…

Writer Ken Whyte explains how this



grew to become this


[We were] warned towards utilizing the phrase Looney Tunes and any Warner Brothers cartoon artwork on the duvet. The corporate has a fame for imposing its logos, and the phrase Looney Tunes and the pictures of the cartoon characters are trademarked.

[Author] Jaime [Weinman] and I did sufficient analysis to be taught that each our proposed Looney Tunes title and the picture of Bugs and Daffy have been problematic.

Very interesting piece about book cover designing for histories of trademarked characters and phrases.

Anvils, Mallets & Dynamite: The Unauthorized Biography of Looney Tunes went on sale this week.


to Russell Potter

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