Brand ‘Sega NFT’ Discovered Despite the Company’s Recent Denunciations


Sega has trademarked a new ‘Sega NFT’ in Japan although the company seems undecided on its future plans.

Trademark, discovered by VGC, was registered in December 2021 and published today by the Japan Patent Office. It includes an image that appears to be a new logo for Sega’s NFT business.

The company initially revealed NFT content launch intent in April last year, but the comments made a recent management meeting hints that Sega is ready to reject his plans. During the meeting, it was said that Sega “wanted to try various experiments, and we have begun various studies and reviews”, but acknowledged the negative feedback from fans, stating that it had may cancel the plan if they are “regarded as simply making money”.

It should be noted that the newly discovered trademark was registered before these comments were made, and the main draw from the Sega meeting was that “nothing has been decided”. As VGC notes, the label could therefore suggest that Sega is planning to continue with its plans for now while keeping an eye on fan reaction further.

In related news, popular video game voice actor Troy Baker sparked controversy earlier today by partner with an NFT company and share a possibly misrepresented comment on social media. They’re not going away anytime soon, are they?


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