Brands should rethink how they do business nearly two years after the COVID-19 pandemic changed the way people approach work, consumerism, technology and environmentalism, according to a new report. school, according to a new report.
Accenture Interactive has identified five different social behaviors that could change the way companies strategize around design, innovation, and growth due to changes in things like employee expectations and scarcity. caused by supply chain problems.
“Don’t underestimate the magnitude of the relationship change we’re seeing,” Mark Curtis, global head of thought leadership and innovation at Accenture Interactive, said in a press release. “The choices businesses make next can affect our world and its structure in more ways than we can imagine, and all point to changes in the relationship people’s relationships with colleagues, brands, society, places, and the people they care about.”
The first behavioral change noted in the report was a growing sense of self-determination in the workplace. The report says people are questioning who they are and what matters most to them, with increased individualism possibly affecting how companies treat and assign value to employees.
For their part, Canadians expressed a desire to maintain workplace flexibility caused by the pandemic, according to the study.
Next, the challenges associated with supply chain shortages mean empty store shelves and rising prices for some products and services. They may no longer be easy or convenient to obtain, and as a result businesses must address consumer availability concerns. Scarcity also means that a more natural-conscience shift could be helpful, the report said.
The metaverse is poised to become a new frontier of the Internet, combining all the existing information layers, interfaces and spaces with which people interact, the report says, providing businesses with a new way to grow and make money. It can include real-world locations that interact with the digital world.
Mark Zuckerberg brought the concept of the metaverse into the spotlight when he announced the rebranding of Facebook in October as “Meta”. Microsoft also expressed an interest in converging the digital and physical worlds.
Another changing behavior, the report said, involves access to information at the push of a button or through voice-assisted programs like Alexa and the Google Assistant. Today, there are many ways for consumers to get instant answers to their questions. The way businesses respond to them can enhance trust and provide a competitive advantage.
Finally, taking care of oneself, taking care of others and providing such care, both digitally and physically, has become important to consumers, according to the report. Businesses may want to consider ways of providing space for employees and customers to practice caring.
Mental health has been a big topic of discussion for the past two years. Several studies conducted during the COVID-19 pandemic have reported an increase in depression and anxiety among workers and young adults.