BritBox International, a streaming service from BBC Studios and ITV focused on British programming, will launch in Scandinavia in early 2022 through a distribution partnership with pay-TV company C More.
Once the streamer, through this deal, is available in Sweden, Finland, Denmark and Norway, it will be available in eight countries. BritBox will be distributed directly by C More in three countries and via TV 2 in Norway, where the company is a C More’s partner.
From early 2022, C More subscribers will have access to all programming available from BritBox in English with local and English subtitles available, the partners said.
“Launch date and pricing will be announced at a later date,” according to a statement. “More non-C subscribers will also have the opportunity to register directly with BritBox in these countries.”
Reemah Sakaan, CEO of BritBox International said: “BritBox International has built a rapidly growing subscriber base in North America, Australia, UK and South Africa who are passionate and loyal to the tradition English picture. “We are delighted to partner with C More, and this advancement into the Nordic region marks our next step in our global expansion, underlining our belief in the popularity of today. the rise of British programming and the BritBox distinction.”
Anna Chrona, head of commercial for C More added: “British TV series have been loved and appreciated in Northern Europe for generations, and so it is a great privilege to offer them to people. Check out this unique access to the amazing collection on BritBox. Through our partnership with BritBox, we secure a substantial volume of content, including classic crime favorites and exclusive premieres of new BritBox originals, to our customers. I discover. ”
BritBox first launched in North America in March 2017. In the UK, BritBox launched in November 2019, followed by Australia in November 2020 and South Africa earlier this year.
