Auto Express

Buyers resent low inventory, prices on MSRP, study says

Low inventory, high transaction prices, confused customers… welcome JD Power to the era of supply and demand.

In a recently published survey from one of the auto industry’s leading analytics firms, the results show that customer satisfaction with vehicle purchases in the United States has decreased by a third time this year. first in 10 years.

The Sales Satisfaction Index (SSI) Study 2022 in the US found that overall sales satisfaction fell to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected purchase values ​​that soften the effects of new car price increase. But in 2022, due to the drop in exchange rates, many authorized dealer selected to charge more than the Manufacturer’s Suggested Retail Price, a factor that is not relevant to the buyer.

“When dealers charge more than MSRPs, especially with long-time loyal customers, they risk having a negative impact on sales,” said Chris Sutton, JD Power’s vice president of automotive retail. long-term for the service and customer support business”. Power’s report states that paying more than sticker price is 757, while the satisfaction level of those who pay sticker price or less is 850.

Shortage authorized dealer JD Power sees inventory as a problem for customers as well, a point that automakers and their dealers may want to consider. Many have maintained or considered maintaining smaller inventories after the pandemic, which has helped reduce costs and attract more customers to factory orders.

Relating to consumers who shop for tramsurvey said that more than a third of them “did not receive instructions on how to charge EV before they leave the dealership, which significantly affects satisfaction.” “Salespeople don’t need to show gas-powered car buyers how to refill their tanks, but they need to show electric car buyers how to charge their cars,” says Sutton.

However, there are positives to Power’s conclusion, especially for Alfa Romeo authorized dealer. The Italian brand is ranked highest in customer satisfaction among luxury brands with a score of 833, with porsche a very close second (831) and Lexus (819) third. Today, Alfa is on the rise, with its compactness tonal Cross each other due to release in the spring, and a new one sport car in works.

Meanwhile, in Power’s “universal brand” segment, Buick 1st place with a score of 825, followed by avoid (816) and subaru (804), all of which outperformed the industry average.

Source by [author_name]


News7h: Update the world's latest breaking news online of the day, breaking news, politics, society today, international mainstream news .Updated news 24/7: Entertainment, the World everyday world. Hot news, images, video clips that are updated quickly and reliably

Related Articles

Back to top button