More rumors of an electric (and likely plug-in hybrid) BYD car coming soon, with a camouflaged test car circling around on many Chinese media sites.
The broken car conceived as a potential competitor to the Geely Radar RD6, under consideration for Australiaplus new product launch LDV eT60 – shows China’s early lead in electric vehicles as long-standing players prepare.
Rapid expansion of the ‘new energy vehicle’ brand BYD is expanding at a rapid pace, launching its electric vehicles in Europe, Japan and Australia – where its Atto 3 compact SUV is selling in limited numbers. large amounts After a few collisions the speed of the start-up.
In fact, the Warren Buffett-backed battery and electric vehicle supplier just passed three million EV and PHEV sales globally, as announced last week.
Speculation suggests the BYD pickup could be sold under one of the company’s recently planned sub-brands.
BYD Auto wants to create a “strong brand matrix” that includes BYD-branded cars, a premium by-product Denza, a luxury SUV-focused brand called Yangwang, and “another new brand.” “.
The newly added brand will specialize in “personal and professional identity, including family cars and luxury cars.”
“The brand will explore the possibility of co-creation with its users and warmly welcomes all franchisees to join BYD to promote itself,” the company added, suggesting cars with a higher price tag. higher level of personalization.
That seems to be in line with what pickup buyers want, plus BYD’s in-house ‘Blade’ LFP batteries are designed to handle the nailing test without losing heat, which could make them special especially suitable for draft horses.
We’ll bring you more as we learn more…
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