One of the most successful presenters in Hollywood is switching management companies.
Greg Berlanti has signed with the CAA to represent in every field. Architect of The CW’s Arrowverse and recently co-creator of Netflix’s You and the manufacturer of the feature my policeis moving to CAA from WME where he has been for 15 years.
Berlanti has been represented for the past 15 years by WME’s Ari Greenburg and will now work on the same team at the CAA led by Bryan Lourd.
The news comes as Berlanti is in talks with Warner Bros. Discovery to renew the $400 million master deal he signed in 2018. It’s unclear if he’ll do so because his current deal was made years before WarnerMedia. – Detect merger. That deal includes a bonus for the number of series Berlanti can select. This stellar producer, who holds the record for most scripted originals to be broadcast or in the works, saw that series as a resounding success after The CW sold to Nexstar . Berlanti Productions is behind eight web series, but three of them — Lightning, Female Star and Riverdale — will end this season, and new owner Nexstar has signaled its intent to pursue the lower-cost scripted series as it tries to turn The CW into a profit.
A growing concern is Berlanti’s future role with DC Studios, given the studio’s new leadership and executives’ interest in better unifying both the TV and movie universes of the studio. it becomes Marvel. Berlanti, who unleashed the comic book craze on TV with The CW’s Arrowverse, has also seen his DC medium shrink until the final season of the series. Lightning, Superman & Lois and coming soon Knight of Gothamall for the platform controlled by Nextstar (Famous girl aired the series finale on December 7). He is also doing a remake Green Lantern series with a new creative direction for HBO Max, the WBD-powered streaming engine previously overtaking Berlanti’s Strange adventure series.
The source said Hollywood Reporter that Berlanti, now 50 years old, was looking forward to his next chapter in the industry and wanted a team of agents to help carry out that task. Berlanti is known to value loyalty and has been with Greenburg and WME for the past 15 years. However, the move to the CAA comes as Berlanti pushes further into the cinema space with features like Amazon’s my policestarring Harry Styles and Apple TV+’s Project Artemis, in which he will direct Scarlett Johansson and Channing Tatum. Berlanti/Schechter Films, the film company he founded last year with longtime producing partner Sarah Schechter, has Red, White and Royal Blue is in post-production for Amazon and recently finished filming on Netflix map, starring Jennifer Lopez. Berlanti/Schechter has a preliminary agreement with Netflix.
Sources say Berlanti’s legal team, led by Patti Felker, recently sent a letter to the WME stating that if the super producer leaves, the agency will not receive a commission for a deal. Potential new master deal, if Berlanti actually reunites with Warner Bros. . His current deal is due to expire in 2024, but WBD CEO David Zaslav is keen to renew one of the studio’s most important deals. If the CAA completes Berlanti’s new deal, the commission could be as high as $40 million, a huge sum for the agency that acquired ICM Partners this year.
Also interesting is that Berlanti will be replaced by Bryan Lourd at the CAA. Lourd also represents Ryan Murphy, handing him two of the most powerful and effective presenters on TV.
It’s also a loss for WME, who in recent weeks have also seen A-list stars like Charlize Theron and Michael Bay leave the company.
Berlanti continues to be represented by Patti Felker at Felker Toczek and Slate PR.