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Cadillac files to Vistiq, Lumistiq and Escalade IQL brands



Cadillac’s has tapped various patent offices in Europe to name its upcoming lineup of battery-electric models. Remember, Cadillac plans to be an electric-only brand by 2030, it’s been cut seller The network is expected to sell a range where all or most of the samples end in “iq”, as in Lyriq and Celestiq the pronunciation is “ik”, not “eek”. Last July, the trademark attorney filed a name reservation “Cadillac Symboliq” and “Symboliq” in Switzerland. CarBuzz found three more apps in the category “Land-based motor vehicles, specifically cars,” one in the UK for the name Vistiq, one in Austria for the name Lumistiq, the last in an unknown country for the name Escalade IQL.

Well, the first two names remind us of the X-Men before they remind us of cars. But assuming names have been applied to products, we expect those products to be cars, and we also expect those cars to be intersection variety since safe money says CUV will still be more common than sedans and wagons by 2030.

Since the Escalade name effectively acts as its own brand, it seems likely that the moniker will be incorporated into the EV naming structure by making “IQ” a sort of trim. Our money is for the IQL version, which is a long-wheelbase variant of the battery-powered Escalade. The Ultium-powered version of the full-size SUV will arrive in 2025 at the latest and will be sold alongside the traditional, ICE-powered Escalade until the V8 disappears.

The switch to electric is Cadillac’s moonshot; There isn’t much else left for the brand to try to regain past glory and acclaim. However, by the time Vistiq and Symboliq get here, we can all drink Kool-Aid IQ and climb aboard if Lyriq (pictured) and Celestiq, both expected around 2023, prove to be. could not resist.

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