Entertainment

CBS and Netflix Dominate TV Consumption in Fall 2022 – The Hollywood Reporter

American TV users spent a huge amount of time watching Netflix originals in the fall — it’s no surprise that shows like The Beast: The Jeffrey Dahmer Story and Wednesday made great profits.

However, right behind the live streamer is the widest broadcaster, CBS. The network boasts seven of the top 10 non-sports programs on broadcast television, plus the NFL and a strong college football league, which has garnered nearly as much watch time with its programming. like Netflix did with the original series.

Nielsen figures for the first nine weeks of the 2022-2023 season show that Netflix and CBS are ahead of other broadcasters and streaming services in terms of time spent on original programming. Netflix has accumulated 221.47 billion minutes of watch time, with CBS (notably giving the comparison) right behind with 215.64 billion minutes.

The other four major broadcasters also topped with 100 billion minutes of watch time, with NBC at 154.14 billion, ABC at 130.41 billion and Fox at 119.35 billion. Broadcast figures include live sports, news, and daytime and late-night programming but not local or aggregated programming across network affiliates.

Other streamers in the snapshot lag far behind Netflix — by far the largest list of original series — and broadcast networks: Disney+ captures 21.8 billion minutes of watch time, Amazon’s Prime Video is 18.44 billion, Hulu is 16.3 billion and HBO Max is only 4.69 billion. Those four add up to just over half of Fox’s total.

Comparing network programming to original streaming is probably the closest thing to an apple-to-apple comparison possible across platforms, but it’s clearly not a full picture.

Streaming services also have huge catalogs of purchased series (many of which originate from broadcast networks) that are not included in the above figures: HBO Max users who watched the movies worth a few billion minutes Dragon House such as in the fall, but because the show originates from HBO it doesn’t count toward the total. Similarly, while CBS viewers have watched about 4.9 billion minutes of the current season NCIS online, Netflix viewers have watched more than 5 billion minutes of the show’s library in the past nine weeks.

That said, the top 20 CBS primetime shows, led by the FBI’s 5 billion minutes, garnered more watch time (65.6 billion minutes) than Netflix’s top 20 original shows ( 54.9 billion) over the past nine weeks.

Across the nine stores above alone, U.S. TV users have watched more than 900 billion minutes of original programming so far this season — a number that doesn’t include other streaming services, some broadcast networks (including The CW, Univision, Telemundo and PBS) and over 100 cable channels. It’s yet another illustration of just how vast the TV universe has become.




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