CBS News is restarting its streaming service, overhauling its entire programming system to capture the TV news viewership expected to move online in the coming years.
“Once digital was a separate little thing, now it’s the point of a spear,” said CBS News and radio co-president Neeraj Khemlani. The Hollywood Reporter in an interview. “Every host, every reporter said ‘I want to be in.’ You also have an audience in your 40s. This doesn’t have to be a lot of convincing, we’re in the right place at the right time to put these things together.”
“What a shame the wealth at CBS News you have the most iconic brand and ownership of,” added Khemlani, noting that some of it is just “in the vault” waiting to be mined.
And so some classic CBS News shows are being revived for the streaming service (originally launched as CBSN in 2014), while some TV shows and popular segments Another variable is being reimagined as an official streaming video series.
Person to Person, a series of interviews launched by Edward R. Murrow in 1953, will be returned with CBS Evening News anchor Norah O’Donnell in command. And CBS Report, the documentary series that originally debuted in 1959, will be revived as a series that takes “a deeper dive into the key issues driving the national and global conversation,” according to CBS. CBS Morning‘Gayle King will lead the episode that premieres on February 25 with a special exploration of Trayvon Martin’s death 10 years later.
Meanwhile, CBS Sunday Morning will receive an online presence through a string named Here Comes The Sun. Other series include Eye On America, do CBS Saturday Morning anchor Michelle Miller, Enhancement, organized by CBS Morning co-host Tony Dokoupil, On the road with Steve Hartmann, which will take the recurring TV segment and turn it into a regular series, The plate, is an online adaptation of CBS Saturday Morningcooking segments, Climate monitoring, and money clock.
During the day, a rotating lineup of CBS staffers and reporters (including Vladimir Duthiers, Jeff Glor and Dana Jacobson, among others) will fix the news hours, with a program based based in Washington DC Red and blue take over at 6pm. 7pm will feature another hour of news, while primetime hours will include streaming originals (like Person to Person) as well as content from shows like 60 minutes and 48 hours. The CBS Evening News will play in its entirety at 10pm. The nationally titled CBS news streaming service will also operate in a new studio built for it at the CBS Television Center in New York.
“I think the business situation and our business strategy right now is, how do we strengthen and optimize the business that is still very focused on television, while also positioning the brand, our products, our content for the business of the future,” said CBS Wendy McMahon, co-president of News and Stations. “We see it as our ability to bring to market the tremendous broadcast reach that we have as CBS broadcasters, combined with these local streams to provide advertising opportunities that can identifiable and targeted, those items together make us an extremely powerful product in the market. ”
But Khemlani admits that when it comes to figuring out how the show works when it comes to streaming, “the honest answer is we’re testing.”
“CBS News prides itself on balance and doesn’t make a point,” he added. “So when we look at our primetime programming, it leans to our strengths of original reporting and refined storytelling, and that’s what sets CBS News apart, when We do it well, we will win. We have no desire to change that formula but just share it with more people.”
CBS has also announced an expansion of local news streaming services, with CBS News Miami launching on Monday and CBS News Detroit launching in late 2022, bringing the total number of local news streaming services to square up 14. McMahon said. CHEAP that they will expand their live news hours from 30,000 in 2021 to 45,000 by the end of 2022
“From our news and public service strategy, we understand that our audience is changing, we see that our community is growing, if our aim is to empower and connect the community. our community at one neighborhood at a time, we must be able to tell the stories McMahon tells.
“Viewers are putting together their own categories and we want sure that we are part of that package, and that they choose us repeat.”