‘Champaign Karaoke’ Mines Hypebeast Gear for Humor

Champaign Karaoke launched on YouTube Premium in 2018 to reduce fanfare. The premise seems compelling enough – the comedy merges Adam Pally and Sam Richardson as Ronnie and Alf, a hard-partying duo forced to grow up and adjust to everyday life as their best friend. They are famous rappers who suddenly passed away. (With his death, Ronnie and Alf’s fame and fortune came overnight.) Happy ending), Champaign Karaoke lost in the great flood. You will be forgiven for missing it.

Two years on: Hulu acquired and re-released the series last month, and quickly Champaign Karaoke find itself with a Brand new audience, and rumors about the second season has begun to vortex. The early images and trailers for the show suggest a soothing mix of clothing-obsessed hype: the stars peer into the camera while dressed in gold chains, shoes, and necklaces. fancy sports and other flashy outfits. Now that millions of people can easily watch it for the first time, they find a show a little darker and a lot more engaging than the original suggested release. And, interestingly, it presents itself as a show that uses fashion that elevates the brand and all that it does better than anything else on TV.

In terms of costumes, the show is a meticulous study of how hip-hop stars and their entourage dressed in the late 2010s. (One would guess that. Migos and October is very special may have been on the mood board.) There are clout . goggles and Palm Angeles tracksuits, Balenciaga sneakers and Supreme crossbody bags, plus rapper-approved brands like Vlone and Off-White and more popular gear from brands like Born x Raised and Pleasures. It was the effort of Jasmine Benjamin, a stylist hired specifically to work on the wardrobe for the two leads. Benjamin (who also dresses world-famous rappers) is well versed in the rich world of hip-hop fusion fashion — and offers a wardrobe deeper and more detailed than one might expect. wait.

As the film continues to evolve, it doesn’t shy away from the dark corners of post-celebrity life — and uses the uncanny role of costume in the modern image-obsessed man’s life to illustrate. that point of view. At one point, the two move into a rundown apartment together. They sat on the floor in an empty living room, with no money to buy furniture, watching an iPhone outfitted with a pair of Balenciaga Triple S sneakers. Ronnie told Alf: “It’s smart to remove all distractions. . (It’s visually amusing on its own but gets a little sharper when you know the shoe itself retails for close to $1,000.) In another episode, the guys are beaten down by a group of teenagers. streetwear lover holding a Supreme branded brick. (“Is that the Supreme brick?!”) Champaign Karaoke filled with these little moments — the jokes that make up the obsession of today’s chic streetwear material.

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