In the past years, community has been a buzzword for tech startups looking to sell a product or service based on their definition of a useful network. The stressful pandemic has tested these business models, with some companies finding that consumers are unwilling to pay fees in exchange for advice they can find on Twitter, while others take It turns out that focusing on the target user is more important than finding the maximum possible total market settlement.
That’s part of the reason I was so excited to interview the founders from Clubhouse and Chief last week at TechCrunch Disrupt. I spoke with the founders of these companies to understand how they have evolved to deal with the bewildering new normal, and though the social sound app and dedicated member community are for Women leaders are quite different in strategy, but they share a common vibe: The simpler the better.
Products suitable for the market of Clubhouse
Clubhouse co-founder and CEO Paul Davison was quick to address what others have described as the demise of Clubhouse. He said that the initial hype of the app resulted in a 10-fold increase in users from last month, an explosion that greatly disrupted the app’s underlying infrastructure. For months, he says, people have had bad experiences on the app because of technology issues and can’t find a room that matches their preferences.
