Entertainment

China National Day Box office income up to 67% – The Hollywood Reporter


Latest Chinese propaganda action movie – Go home, directed by Rao Xiaozhi – easily won the country’s National Day holiday box office race with a record of $59.3 million, according to box office data analyst Artisan Gateway. However, overall sales for the weekend were only a fraction of normal levels, as consumer spending continued to decline sharply.

Produced by Huace Pictures, Go home accounted for a strong 67% share of total weekend ticket sales as other new releases underperform. The film stars Zhang Yi, Wang Junkai, and Yin Tao and tells the story of two courageous unarmed diplomats who travel to war-torn Africa to bring 125 Chinese citizens back to their motherland. safely.

Bona Film Group’s medical rescue movie Ordinary hero also opened Friday and came in second in the bracket with $8.6 million, while Wanda .’s comedy Give me five added $4.9 million for a total of $34.7 million. Local animation feature New Happy Dad and Son 5: My Alien Friend premiered on Saturday and reached Wednesday over the weekend with $3.5 million, while another propaganda project, Steel willlaunched with just $2.6 million.

Holiday sales spiked following an apparent surge in Chinese ticket sales in recent weeks. But compared to previous National Day holidays, the weekend increase is quite small. The frame’s total sales of just $88 million were down 67% from China’s total 2021 holiday sales of $271 million and down 65% from 2020.

The sharp drop in sales shows just how ailing the Chinese film market is due to Beijing’s dynamic Covid zero policy and an increasingly thin group of commercial films.

As of now, China’s total movie ticket revenue stands at $3.70 billion, down 27% from $5.09 billion at the same time in 2021.

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