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China’s Tencent Invests In Kadokawa, Will Co-Finance Animation And Develop Japanese IP


China is a large and fast-growing, but generally inaccessible, marketplace for overseas leisure. “Japanese IP can also be very talked-about in China,” Kadokawa president and CEO Takeshi Natsuno told Japanese news program Abema Prime. He famous that the Chinese language authorities limits the variety of overseas titles launched within the nation, however prompt that Japanese-Chinese language co-productions won’t depend as overseas, thus bypassing the protectionist insurance policies.

Natsuno added that the manufacturing of those reveals wouldn’t essentially occur in China, whose animation labor prices are beginning to outstrip Japan’s.

Tencent has been busy shopping for, investing in, and partnering with recreation corporations and animation producers around the globe. It additionally invested 65.7 billion yen in Japanese retail titan Rakuten in March. However at house, it has confronted a growing regulatory crackdown on gaming.

In the meantime, Kadokawa is quickly growing its personal anime technique. It at present produces around 40 titles per year. It’s a majority shareholder in Tokyo-based cg studio Engi, which was established in 2018, and has a stake in Tokyo-based second studio Kinema Citrus. This summer time, it launched Studio Kadan, a brand new cg and vfx studio.

Earlier this yr, the corporate introduced a capital alliance with Sony and promoting firm Cyberagent, with a view to growing its recreation and animation companies.

Picture at prime: Kadokawa’s characteristic “Konosuba: God’s Blessing on this Fantastic World! Legend of Crimson”



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