Chris Noth and Ryan Reynolds Team for Peloton Ad – The Hollywood Reporter

[This story contains spoilers from the first two episodes of HBO Max’s And Just Like That.]

And just like that, Chris Noth is back for another Peloton ride.

On Sunday, Ryan Reynolds shared a Peloton ad on Twitter shows Noth and fitness company real-life instructor Jess King flirting on the couch in front of the fireplace. Reynolds provided the voiceover for later Peloton commercials shared to its official Twitter account, with the company adding the text message, “And just like that… he’s alive.”

The ad is a response to HBO Max’s And just like that, which debuted with the first two episodes on Thursday. The Sex and the city The much-discussed first episode of the sequel ended with Mr. Big (Noth) dying of a heart attack in the arms of his longtime lover Carrie Bradshaw (Sarah Jessica Parker) shortly after completing his fifth Peloton ride. his 1,000.

Peloton produced this slot with Reynolds’ marketing agency, Maximum Effort, in just 48 hours. Peloton is part of a recently launched Creative-as-a-Subscription (CaaS) service from Maximum Effort’s parent company, MNTN, that has helped accelerate ad production.

Noth says in the video: “For new beginnings. This line is repeated by King, who plays Big’s fictional Peloton trainer, Allegra, in And just like that.

After King told Noth he looked great, the actor replied, “I feel great. Shall we take another ride? Life is too short, isn’t it? The video shows two bicycles in the background behind their couch.

Reynolds was then heard voice-over, providing information on heart health during the express delivery. “And so, the world has been reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases,” the actor said. “Cycling strengthens your heart muscle, lowers resting heart rate, and lowers blood fat.”

The segment ends with Reynolds declaring, “He’s alive.”

HBO Max did not immediately respond to a request for comment.

Peloton previously solved And just like that died with the statement of Dr. Suzanne Steinbaum, a cardiologist and member of the Peloton health and wellness advisory board.

In his statement, Steinbaum cited Big’s “luxury lifestyle” and a history of heart problems. She added that it’s likely his use of the Peloton bike “could even help delay his cardiac event.”

Back in 2019, Maximum Effort produced an ad that featured a woman who had recently appeared in a much-criticized Peloton commercial at the time. That ad appeared to reference the Peloton location by depicting a woman quickly knocking down Reynolds’ Aviation Gin before offering the line, “For new beginnings.”

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