Coca-Cola Co. is purchasing for full administration of BodyArmor for $5.6 billion in a deal that values the sports activities actions drink mannequin at about $8 billion, in keeping with people accustomed to the matter, amping up a rivalry with Gatorade.
Coke, which already owns 30% of BodyArmor, is purchasing for the remaining 70% from the company’s founders and patrons, along with a bunch {{of professional}} athletes along with the NBA’s James Harden and MLB’s Mike Trout who invested and helped market the drink.
https://www.wsj.com/articles/coke-to-pay-5-6-billion-for-full-control-of-bodyarmor-11635713140?mod=pls_whats_news_us_business_f | Coke to Pay $5.6 Billion for Full Administration of BodyArmor
