Comcast Takes $520M Loss On Peacock, Doesn’t Disclose New Sign-Ups – The Hollywood Reporter
Comcast on Thursday reported $230 million in income and a $520 million adjusted loss associated to NBCUniversal streaming service Peacock in its third-quarter earnings report. That in comparison with $41 million in income and an adjusted lack of $233 million within the comparable year-ago interval.
For the primary time because the launch of Peacock final 12 months, administration didn’t present an replace on the variety of signups in both the earnings launch or name. NBCUniversal CEO Jeff Shell mentioned solely that the corporate has “added just a few million extra subs” and extra month-to-month energetic accounts.
The corporate beforehand mentioned that Peacock had ended the second quarter with 54 million sign-ups within the U.S., together with round 20 million month-to-month energetic accounts. The service affords a free, ad-supported tier in addition to $5 a month and $10 a month streaming choices.
“Every little thing on Peacock is on course, and there’s actually nothing from a trajectory perspective that’s any completely different from what it was final quarter,” Shell mentioned. “All metrics are pointed up: our utilization continues to be nice, our mixture of customers.”
Shell additionally mentioned that on the finish of the third quarter, Peacock began promoting promoting past sponsorship, “and that’s going spectacularly properly.” He concluded that administration was “actually happy” with Peacock. “It’s means forward of the place we anticipated to be at this level, and each month, each quarter, it will get additional forward.”
Shell additionally highlighted that Peacock was doing properly even earlier than an upcoming ramp-up in authentic programming following the coronavirus pandemic.
On the earnings name on Thursday, CEO Brian Roberts touted the success of Halloween Kills, saying that the day-and-date movie was the “No. 1 non-live occasion premiere in Peacock’s historical past.” And he touted the success of NBC’s La Brea, calling it a brand new hit that has been the “best-performing new present on Peacock.”
