Comcast’s Sky launches Sky Glass streaming TV

Dana Sturdy, Sky Group CEO on the launch of Sky Glass, the brand new streaming TV with Sky inside.

Joe Maher | Getty Photos Leisure | Getty Photos

LONDON — Comcast’s European pay-TV providing Sky has launched a wise tv known as Sky Glass.

The product will enable prospects to stream Sky TV and different content material over the web with out the necessity for the Sky Q set-top field or a satellite tv for pc dish, Sky mentioned.

It is the largest {hardware} announcement that Sky, which competes with Netflix and Amazon on content material, has made because it was acquired by Philadelphia-based Comcast in 2018 for $39 billion.

The TV, introduced at an occasion in London Thursday, can be obtainable within the U.Ok. from Oct. 18 earlier than launching in different European markets subsequent 12 months.

“Sky Glass is the streaming TV with Sky inside, offering the whole integration of {hardware}, software program and content material,” mentioned Dana Sturdy, group chief govt of Sky, in a press release.

The TV, which comes after the launch of Apple TV and the Amazon Fireplace dongle, is available in 5 colours and three sizes: small 43″, medium 55″ and huge 65″.

The smallest choice can be priced from £13 ($17.7) monthly within the U.Ok., whereas the medium choice can be a further £4 a month and the biggest can be an additional £8. They may also be purchased outright for £649, £849 and £1,049 respectively.

One caveat is that prospects should additionally pay a further £26 a month at the very least for entry to Sky’s content material via the tv.


Different providers corresponding to Netflix, Disney+, BBC iPlayer, Peloton and Spotify may also be accessed via the TV, Sky mentioned.

Sky Glass, which may be turned on by saying “Howdy Sky,” has a 4K Extremely HD display screen that reveals over 1 billion colours, Sky mentioned.

Comcast CEO Brian Roberts mentioned in an interview with Sky Information that it is an “offensive” transfer, versus a defensive one.

Sky Glass is “all of the know-how that Comcast and Sky have been engaged on for over a decade,” Roberts mentioned.

He added: “All of the wires are gone. All of the containers are gone. You may discuss to it. It tells you what you wish to see. It reveals it to you straight away. You may change from music to train to tv to information.”

Sky Glass digicam

A brand new 4K sensible digicam can be launched for Sky Glass in 2022 that helps chat, gaming and exercises, Sky mentioned.

Paolo Pescatore, a know-how, media and telecoms analyst at PP Foresight, informed CNBC that the “finish of the TV set-top-box is lastly right here.”

He mentioned the prospect of getting the premium Sky expertise and not using a satellite tv for pc dish will make the service “far stickier” for households.

It additionally opens new income alternatives with greater margins for Sky, Pescatore mentioned, including that there is a chance for Sky to introduce “twin and triple play bundles” that embrace quick fiber and gigabit connectivity.

“It is laborious for rivals to compete head on given Sky’s dominance in TV and place as an aggregator of key streaming providers,” Pescatore mentioned.

Some customers have been delay shopping for TVs with an excessive amount of software program constructed into them in recent times because the {hardware} can battle to maintain up with software program updates that demand extra processing energy.

Sky mentioned Sky Glass has been constructed in order that it may be syndicated and deployed by different telco and subscription TV operators.

The Foxtel Group, an Australian subscription TV agency, would be the first syndication accomplice, it added.

Disclosure: Comcast owns CNBC’s father or mother NBCUniversal and Sky.

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