Communicate, a leading PR and influencer marketing agency specializing in fashion and beauty, is looking for an Influencer Marketing Manager, with at least 5+ relevant industry experience. This person will work with the top brands and talent to maximize the power and reach of influencer marketing. This is a dual position where you will 1) manage select influencer/flavor talent and handle all of their strategy and brand partnerships and 2) build , develop, execute and manage influencer marketing campaigns on behalf of our brand clients.
The ideal candidate has experience working with a variety of brands, influencers, and content creators with specific experience in contract negotiations and brand partnerships. The best person for this role is someone who is dynamic and well-developed in a fast-paced agency environment. They are willing to go beyond the job description to bring in new ideas and opportunities, and to support the rapid growth of our clients and agencies.
Responsibility:
Talent management
- Partner with Founder, act as daily manager for existing talent list
- Strategic direction for their positioning and development
- Bringing in new talents to manage and develop the squad
- Bring in new brand and agency relationships to leverage potential partnerships
- Manage all inbound and outbound brand partner conversations on behalf of talent
- Negotiate all prices, terms and contracts
- Review all contracts, provide red lines and complete with brands
- Manager Communications Coordinator who handles project management
- Financial supervision and timely payment for talent
Campaign Management
- Develop an influencer strategy for each client/campaign
- Execute each campaign from start to finish, under the direction of the Founder and with the support of the Media Coordinator
- Create a prospectus document that aligns with each client’s specific brand and goals
- Prefer DE&I with all the talents and campaigns
- Develop creative briefs and messages for each campaign
- Negotiate all talents and terms
- Maximize and manage your campaign budget
- Drafting/reviewing contracts
- Monitor and approve measurable summaries and reports to demonstrate campaign performance to clients
- Bring your successful influencer relationships and networks to Communité and our clients
- Innovate and enhance our influencer marketing approach, keeping up to date with the latest talent and trends
- Monitor and analyze the performance of influencer campaigns, content, and conversion rates to estimate ROI and advise on best strategies
- Perform competitive analysis, industry research, and continuously evaluate best practices and KPIs in a constantly changing landscape
Request:
- At least 5 years or more working in influencer, agency or brand marketing, in the fashion and/or beauty industry
- Extensive network of online talent, agencies and brands to leverage on behalf of our agents and clients
- Level of expertise in influencer marketing, including who is the talent, agency, best practices, markets, and pricing standards
- Personal passion for influencer marketing, discovering new talent, following brands and campaigns, knowing who is interesting and new to the field
- Extensive experience with influencer marketing deals, both writing contracts and reviewing them
- Balancing both creative and strategic thinking, this person must be equally able to execute a campaign that aligns with the brand’s aesthetic, while simultaneously implementing effective marketing goals.
- Solid knowledge of performance data and reporting
- Must be highly organized and have excellent time management and multitasking skills
- Deliver results while remaining flexible and open to new ways of working
- A strong, natural and persuasive communicator, both written and verbal
- Experience working in a fast-paced environment, able to grow in ambiguity and create a personal path forward
- Adaptable and flexible and proactively approach your work, with minimal supervision or guidance.
- Strong work ethic and work well under pressure
- Individuals active and engaged in online platforms and social media
DO NOT APPLY TO THIS POSITION IF YOU HAVE NOT PERSONALLY MANAGED THE MARKETING INFORMATION AND/OR BRAND CAMPAIGN. ONLY PEOPLE WITH SPECIFIC EXPERIENCE WILL BE REVIEWED.
Please send your resume to info@communite.co with the topic: IMPORTANT MARKETING MANAGER
