Content Marketing Ideas for B2B eCommerce Sites
Of course, commerce in the sense of trade and business is an integral part of the modern economy. This form of relationship between seller and buyer, as well as levers that promote better trade in goods, is already developed and common in today’s world.
However, scientific and technological development is changing, and this seemingly stable design. In today’s world of information technology, the emergence of the concept of e-commerce is quite understandable and an organic process. Modern society with its crazy pace of life requires people to understand the importance of saving personal time and its rational use. Today, time is perhaps the most valuable resource. And the very placement of trading platforms on the Internet satisfies this need of mankind in relation to the time resource. E-commerce stores also allow you to reach a larger audience of potential buyers.
E-commerce is classified into different types, where it is possible to distinguish: commercial organizations, consumers, administrative groups, relations between persons.
Under e-commerce, we understand a complex concept that contains both the economic component (money and trade transactions through computer networks) and business processes that complement and complete the process (e-marketing, document management, logistics of goods and services).
What’s the B2B process?
In today’s world, there are many options and varieties of e-commerce.
For commercial organizations.
a) Relations between existing organizations (B2B).
b) The relationship between the organization and the consumer (B2C).
c) Relationship between the organization and employees (B2E).
d) Relations between the organization and the state (B2G).
a) The relationship between consumers and the administrative apparatus (C2A).
b) The relationship of the consumer with the organization (C2c).
c) Relations between equal consumers (C2C).
For the administrative apparatus
a) Relations between administrations (A2B).
b) Relations of administrations with commercial organizations (A2B).
c) Relations between equal administrations (A2C).
Relationships between people (P2P).
Peer-to-Peer, Partner-to-Partner- the name speaks for itself, i.e. it is a relationship of peer to peer. Note that a common option for e-commerce today is the B2C model. It is a model in which all types of businesses sell their services and goods to the end consumer. This distinguishes this model from the above model of P2P commerce, where the relationship is built between consumer and consumer. Let’s focus on option B2B.
B2B e-commerce is a variant of the relationship between companies, between and among commercial activities. As of today, this option covers more than 82% of the e-commerce market. Moreover, the rapid growth and development of this type of e-commerce are projected in the future.
Structure and types
The functionality of B2B sites allows you to divide them into the following groups:
– Catalog. It is the most common and simplest version of a B2B site, where potential buyers find a seller of goods or services at a certain price.
-Electronic exchange. They are characterized by a more complex structure compared to catalogs and their functions are close to real exchanges. The target users of this group is trade in consumer goods (grain, metal, paper, etc.).
– Auction. This group is functionally close to real auctions and is somewhat reminiscent of virtual auctions Business-to-Consumer, but is most often used to sell surplus products.
– Electronic community. This is an atypical group, which can include a variety of studies, the exchange of ideas.
Examples of B2B.
For instance, if talking about B2B commerce models, the most famous practical models today are Hewlett Packard, International Business Machines Corporation (IBM), Dell, Cisco. These companies have relied on this type of commerce and achieved the most significant results in this area.
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The most common trends in B2B commerce.
1. Millennial buyers of B2B.
Simply put, B2B buyers want to enjoy all the benefits of P2P buyers.
They want simplicity, no matter how complex the processes within the company, they need communication through all convenient messengers, quick response, and so on. They seek one-click capabilities to select delivery options, data entry, and more…
2. Ability to divide customers into categories.
In practice, this makes it possible to present specific products to specific groups of customers, to share access to functions, depending on whether the user has a personal account or not.
3. Study of users and save information about them.
This is an analysis of the pages visited by a particular user, which allows you to get information about his needs.
4. Transparency of e-commerce.
This is a relevant moment for buyers and a painful one for sellers. However, many companies have found a way out, showing prices only to logged-in buyers.
5. The presence of a chatbot.
This is due to the need for buyers to respond quickly to their requests. This is a very important feature for the buyer, despite its simplicity at first glance.
6. The presence of audio search.
According to statistics, every third query in GOOGLE is an audio search. This cannot be ignored. For business owners, this is a requirement to adjust their SEO to market needs.
7. The presence of visualized search.
This is still a weak link in e-commerce, but you can’t deny the buyer the comfort of getting a link to purchase or information just by pointing the camera at an object.