For the second year in a row, Apple has earned one of Sundance’s most famous titles.
The streamer has worldwide copyright to Cooper Raiff’s Cha Cha is so smooth in a deal pegged at about $15 million. Dramatic American competition drama about a purposeless college graduate who lands a job as a party starter and befriends a young mother (Dakota Johnson, also producer). and her autistic daughter played by Vanessa Burghardt.
Leslie Mann, Evan Assante, Brad Garett, Raúl Castillo and Odeya Rush also appear in the feature, sponsored by Erik Feig’s PictureStart and Endeavor Content. Along with Feig’s Jessica Switch and PictureStart, Johnson and Ro Donnelly produce.
Raiff is the writer-director-actor behind the SXSW 2020 jury grand prize Shithouse, with Cha Cha dance is his second characteristic. Entering the festival, the insiders have closed Cha Cha danceScreened in the American Drama Competition section of the festival, it was one of the festival’s noisiest titles. The Hollywood Reporter Reviews of the film have called it “a confident step in a burgeoning career.”
ICM Partners, WME and Endeavor Content negotiated the deal on behalf of the filmmakers.
Agreement for Cha Cha dance marks the festival’s biggest sale to date. At Sundance last year, Apple paid a record $25 million for CODAKeep collecting prizes in this year’s prize race.