Dallas Cowboys in partnership with Black Rifle Coffee Company
The best part about the Dallas Cowboys is mocking them. Whether it’s Dak Prescott trying his best to follow in Tony Romo’s footsteps as the midfielder most likely to finish before the finish, or the annual “Zeke Elliot is back story” after him showed up with no guts, that’s super easy to damn about Team America. (Could be Team America if the state where ‘Boys reside’ is always trying to secede from… America?)
Of course this would not have been possible without the help of Jerry Jones, whose action had grown tired and had to have his own residence at Caesars. Jones’ latest gimmick is collaborating with Black Rifle Coffee Co.a java business inspired by the Second Amendment that sells roasted coffees such as AK Espresso, Silencer Smooth, Freedom Fuel and Coffee or Die.
The business is owned and operated by veterans… that’s where the good PR ends for this partnership. In addition to embodying a way of defaming veterinarians, roasters also offer merchandise that has AR-15-style balloons on top of American or Texas flags. If you like a little bit of lightness infused into your gun promo, they offer roosters, Sasquatch, and a Mickey Mouse “Gat Rat” add-on gun. Co-founder and Brand Director Mat Best holds a weapon in his photo on the “Who We Are” page.
The BRCC’s promoter is that they source beans from South America. Granted there are only a handful of states in the US that produce beans, so the logistics for the rest of the homegrown plants are tough, but LOL. Nothing speaks to national pride like nibbling on some Brazilian grounds before heading out to kill a herd of deer with a semi-automatic weapon.
If the Cowboys had simply read the room – or turned on a newsletter – they would know how greasy this feels. Literally, people are shooting at Independence Day parades, and marketing experts in Arlington say, “But Jerry, it’s free coffee.”
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Nếu các chủ doanh nghiệp ngẫu nhiên ở Rifle, Colorado, người đã mua tòa nhà đặt trụ sở chiến dịch của Hạ nghị sĩ Lauren Boebert và quán ăn lấy cảm hứng từ súng của cô ấy, Shooter’scó sự nhạy bén trong kinh doanh didn’t renew her leasethen the damn Cowboys in Dallas must have common sense enough to know that it’s bad to shake hands with gun activists who are Freddy-Rumsen of Mad Men-pissing-your-own-meeting.
Doing it a day after the deadly shooting in suburban Chicago, and a month and a half after 19 children and two teachers were massacred in Uvalde, Texas, was even worse. It lacks morality, decor, human courtesy, or any other term you would use for someone who trades their soul for a few dollars and a coffee. Why not announce Gat Rat night at AT&T Stadium while you’re there?
Unfortunately, we know why innocent Americans take risks in everyday life: Money and the Second Amendment. If gun enthusiasts don’t put themselves in Stars and Stripes and rave about firearms teachers, there’s one politician excited to take the money from the NRA.
Personally, I am delighted at the news that the Coloradans will soon be deprived of Quan Chin, Ruger Reuben, and food poisoning at the hands of Boebert. However, I’m not naive enough to think that would end her reign as Republicans are more likely to shoot off her big toe on the House floor. Just this week she won the preliminary and used the first mass shooting in Denmark since 2015 as a way to fight gun laws.
The helplessness of it all is the most frustrating part. If the Cowboys and Jones go back to the BRCC deal, there could be a bigger outcry in Texas than the abyss I’m shouting at right now. I can see the tweets now – “Liars hate veterans!” and “Coffee doesn’t kill those kids!”
The Cowboys could have partnered with any coffee companies that aren’t actively promoting guns. They didn’t, however, and that’s why Jerry Jones is NFL fans’ least favorite piece of recognizable mud. I’ll come up with a few more jokes if it’s not too depressing.