Ben Platt stars in “Expensive Evan Hansen.”
Universal’s “Expensive Evan Hansen” didn’t lure in even essentially the most ardent followers of the Broadway musical, hauling in an estimated $7.5 million throughout its home opening weekend.
Marred by negative reviews, the movie fell wanting expectations, which predicted the variation would absorb $10 million in ticket gross sales over the course of Friday, Saturday and Sunday.
“It is an unlucky misfire for a movie that merely did not join with audiences outdoors essentially the most devoted followers of the stage play,” mentioned Shawn Robbins, chief analyst at Boxoffice.com. “Musicals are hit or miss on a industrial degree in the case of movement photos, and this film’s efficiency, specifically, could give us additional perception into what sort of escapism moviegoers are and are not on the lookout for within the quick future as they arrive again to cinemas.”
With diminishing returns doubtless over the subsequent few weeks, “Expensive Evan Hansen” will battle to recoup its $28 million manufacturing price range and extra advertising spend.
This can be a modest loss in comparison with Common’s final musical movie “Cats,” which opened to just $6.5 million in late 2019 and in the end misplaced the studio a big chunk of its $100 million price range.
Warner Bros.’ “In The Heights” additionally had a tough time attracting audiences when it debuted in June, garnering solely $11.5 million over its opening weekend and slightly below $45 million for its whole run regardless of rave opinions.
To make certain, the variation of Lin-Manuel Miranda’s Tony Award-winning Broadway present was additionally launched on HBO Max on the identical time it was out there in theaters, doubtless contributing to its lackluster field workplace.
Disclosure: Comcast is the father or mother firm of NBCUniversal and CNBC. NBCUniversal distributed “Expensive Evan Hansen.”