Fyber increases average revenue per daily active user
Berlin, GERMANY – March 4, 2015 – DeNA, a global leader in mobile game development and publishing, today announced that it has chosen fyber as the leading mobile ad monetization partner in the US. Late last year, DeNA began working with Fyber to test the effectiveness of a variety of mobile ad monetization strategies including rewarded video, interstitials, and offer walls. The test was implemented on two apps – Super Battle Tactics and TRANSFORMERS: Age of Extinction – in both iOS and Android gaming environments. The implementation immediately delivered strong results in increased engagement, video views, and revenue growth, leading to Fyber being selected as DeNA’s top monetization provider.
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Super Battle Tactics saw an overall increase in Average Revenue Per Daily Active User (ARPDAU) with a multi-day peak of 4 cents. Additionally, the top 25% of players watched 6 or more videos per day, and the average player (nearly 50% of the total audience) watched at least 3 videos per day. Likewise, Fyber’s implementation of TRANSFORMERS: Age of Extinction has driven increased engagement through rewarded video. More than 17 years’ worth of free games have been made available to players, and nearly 15,000 free characters have been given away.
“The early successes we’ve seen from our partnership with Fyber demonstrate the huge potential behind mobile ad monetization,” said Barry Dorf, vice president of partnerships and alliance, DeNA said. “Fyber has become a trusted partner providing insightful guidance and advice on possible, practical solutions to better monetize our portfolio. Fyber will be instrumental in helping DeNA achieve our aggressive goals.”
Fyber enables publishers to integrate, manage and optimize all advertising revenue streams through a single, unified platform; Meanwhile, developers have access to a mobile vendor platform that includes a complete product suite for ad monetization and smarter user conversions. The company works with thousands of the world’s top developers, publishers and advertisers and has been named Top ten mobile advertising companies by VentureBeat.
“Our mission is to empower our partners to discover and execute smarter ad monetization strategies,” said Janis Zech, co-founder and CRO, Fyber. “We’re excited to support amazing companies like DeNA and help engage and delight their users in new and authentic ways.”
About Fyber
Fyber is a leading mobile ad technology company empowering app developers to execute smart ad monetization strategies across all connected devices through a single supply-side platform unified mobile. Serving approximately 150 million unique users monthly, Fyber works with thousands of the world’s top app developers, publishers, and advertisers. Fyber is a subsidiary of RNTS Media NV For more information, visit www.fyber.com.
About DeNA
DeNA (pronounced “DNA”) is a global Internet company that develops and operates a wide range of mobile and online services including games, e-commerce, and a variety of other services. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios globally. DeNA Co., Ltd. listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.com.
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Rachel Kahn
Sparkpr for Fyber
(415) 321-1881
rachel.kahn@sparkpr.com
Maral Kaloustian
DeNA
(818) 635-2017
maral.kaloustian@dena.com
