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Diablo 4’s latest wacky marketing stunt? They are giving away cleaning services

Diablo 4open beta of starting this weekend, open beta to anyone who wants to play — no need for KFC Double Down bread. There’s always room for other corporate sponsorship, so developer Blizzard Entertainment is swapping KFC for home service directory Thumbtack. Is it a marketing match made in hell?

This is the deal. Blizzard and Thumbtack are giving away $20,000 in services to Diablo 4 players can complete their work during the open beta weekend. Need your home electrically washed? Got Ikea furniture to put together? Windows need cleaning? Blizzard will take care of that — or rather, they’ll pay you to hire someone to do it. $20k is split into $200 prizes for 1,000 people.

It’s such a stupid marketing plan that it has to work! I don’t know the target demographic of Diablo 4but judging from this giveaway, I’m guessing that there’s a significant number of people over the age of 30. We thirty year olds might not be able to participate. Diablo 4 The KFC (heartburn) gift but the Dingling gift speaks directly to the growing list of adult housework (which isn’t fair).

Housework or not, something tells me that there is no shortage Diablo 4 player. Blizzard shared on Monday that over 1 million reached level 20 last weekend. Now there is a lot of laundry left in the basket.




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