LeBron James’ Twitter account had a blue check mark, but he didn’t pay for it. Many NBA fans know that the LA Lakers superstar is not a fan of digital subscriptions, which is why they were perplexed to see that he has a paid feature on his profile. .
Elon Musk, an American billionaire and owner of Twitter, recently decided to remove the old blue checkmarks from the website. Twitter users currently pay $8 per month for this feature, but there are a few exceptions.
LeBron and a few other celebs got a free check mark. It turns out that Elon Musk personally paid for these subscriptions, which is a great marketing strategy.
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Elon Musk personally paid for LeBron James’s Twitter checkmark
Twitter users who have established their presence on the social platform can pay to have a blue check mark. Checkmarks cost $8 per month or $84 per year. However, prices vary by region and platform.
LeBron James isn’t a huge fan of digital subscriptions, so it’s no surprise that he’s opposed to this change. However, his Twitter profile has a blue check mark, courtesy of Elon Musk.
Twitter’s CEO confirmed this on his personal profile, saying that he is paying for some of the subscriptions himself.
Stephen King, a popular author, is another user who refused to pay for the Twitter checkmark, but got it for free.
LeBron James net worth estimated more than 1 billion dollars by 2023. However, he still refuses to pay for some things that only cost a few dollars.
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A few years ago, the future Hall of Famer basketball revealed that he doesn’t pay for data roaming. LeBron also doesn’t buy any apps and has a free version of Pandora. If James refused to pay $4.99 to get rid of Pandora’s ads, his refusal to pay for the checkmark on Twitter wouldn’t come as a shock either.
Elon Musk has received a lot of criticism since acquiring Twitter. However, there is no doubt that his latest move is a great marketing strategy. By giving LeBron James and other celebs free blue checkmarks, he’s essentially promoting his new product.
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The 51-year-old billionaire has made many changes since taking control of the platform. Verified accounts now receive a yellow checkmark and square profile picture, while a blue checkmark is available to many other users.
