Entertainment

Digital Brand Architect Nominates Vanessa Flaherty for President – The Hollywood Reporter

Digital Brand Architects has elevated partner Vanessa Flaherty to chair.

The promotion comes after Flaherty spent a decade at the DBA, focusing on the creator economy, most recently as a talent executive. She works with notable names such as Chriselle Lim, Aimee Song, Whitney Port, Julia Berolzheimer and others. In her new role at DBA, a subsidiary of UTA, Vanessa will continue to oversee the talent department while developing new business channels for DBA clients.

“Vanessa is possibly one of the most dynamic and strategic leaders in the influencer world,” said DBA CEO Raina Penchansky. “She has personally represented some of the best creators for over a decade and continues to be a driving force in the growth of the creative economy.”

Flaherty will continue to participate in DBA’s new Instagram Live series, “What’s the Deal,” which launches January 26. The series is a monthly deal that shows executives and leaders. The industry is open-minded about everything related to the creative economy.

The first session featured Penchansky, Flaherty, and EJ James, senior director of special projects, discussing the current state of influencer marketing and what’s to come.

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