Discovery Streaming Audience Surpass 2018 Winter Olympics – The Hollywood Reporter
The opening week of the Beijing 2022 Winter Olympics brought Discovery online audiences in Europe, who surpassed its record for the 2018 Winter Olympics, the company said on Monday. .
In an update, the company said its Olympic coverage has “driven a massive increase in engagement on the Discovery+ and Eurosport digital services, as well as online viewership.” strong overall across Europe.” It added: “Eight times more viewers streamed Olympic content than during the same period of the 2018 PyeongChang Olympic Winter Games with the total number of new paid subscribers to Discovery’s streaming services surpassing 2018 with a week of competition still going.” Eurosport is Discovery’s European network and digital sports brand.
To date, nearly three-quarters of a billion minutes of streaming have been spent on Discovery’s subscription services, “18 times higher than during the same period in PyeongChang 2018,” Discovery said. “Average minutes spent per viewer on the Discovery+ and Eurosport streaming services have more than doubled, and the average person watches 29% longer on television compared to PyeongChang 2018” Free News Olympics fees and short video clips on Eurosport.com have also more than doubled their reach.
Meanwhile, Eurosport’s average linear audience remains strong and in line with the last Olympic Winter Games, even though total TV usage has fallen by more than 10% since 2018. “Traditional audience The linear picture share in Northern Europe, including Sweden and Norway, where Discovery is both a pay TV and a free-to-air station, remains strong compared to PyeongChang 2018, with excellent results continuing to hit highs. are 87% (Norway), 83% (Sweden) and 71% (Finland),” said the company.
“The Olympics are off to a strong start across all of our platforms, with Discovery+ at the forefront of this early success as the growth of our streaming service continues to outperform significantly,” said JB Perrette, president and CEO, Discovery Streaming & International. “It is also reaffirming the power and value of integrating sport into our Discovery+ entertainment offering. In addition to attracting a significant number of new Discovery+ subscribers, sport broadens its appeal throughout the household and provides consumers with an even greater value proposition, cycle more thoughtful. In this first week alone, more than a third of new Discovery + Olympics subscribers watched other entertainment on the platform. ”
Andrew Georgiou, Discovery’s president of athletics, added: “The growth in audience and engagement we experienced during the opening stages of the Games really proves the added value.” addition that Discovery brings to its audience and partners. Through our free media network, Eurosport, Discovery+ and free digital and social platforms, we are driving more people to our Olympic content for longer. ”
Since the Olympics began, nearly twice as many people have visited the ad-supported Eurosport.com site, along with multiple local national versions, compared with the same period during PyeongChang 2018, according to Discovery. .
Discovery will screen the 2022 Beijing Olympic Winter Games in 50 markets in Europe, featuring 11 national productions and coverage in 19 languages.