Disney+ Hotstar Leads Q1 Subscriber Growth in Southeast Asia (Research) – The Hollywood Reporter

Disney+ Hotstar amassed 22% of new streaming subscribers in Southeast Asia in the first three months of 2022, as the rapidly growing region added 2.8 million SVOD subscriptions to hit The aggregate client base is 39.5 million subscribers, according to a report published this week by regional consulting firm Media Partners Asia.

The growth was most notable in Indonesia, where Disney+ Hotstar hit 5 million subscribers, a first for any SVOD platform in Southeast Asia. The world’s fourth most populous country, Indonesia has emerged as a top expansion opportunity for both global and regional video platforms, with a total of 17.4 million SVOD subscribers and growing.

“Indonesia continues to be an arena of competition and scale for streamers with increasing pressure on incumbents to stand out,” said MPA report author, analyst Dhivya T.

Disney+ Hotstar and local OTT service Vidio, which operates subscription and free channels, led the Indonesian video market in Q1, increasing their excise market share to 15% and 28%, respectively, up from 10% and 19% in Q4 2021. WeTV, Netflix and Viu are followed.

Dhivya T added: “We expect the premium video competition to intensify further later this year as entrants like Amazon Prime Video land and incumbents continue to invest in local content. methods, partnerships, marketing and branding to win customers.”

MPA research shows that Netflix leads the market share of premium video consumption in the rest of Southeast Asia, particularly in Thailand, where the research firm estimates that Netflix has captured 24% of total streaming minutes. premium video streaming, topping Tencent Video’s international platform, WeTV, with 22%. .

MPA CEO Vivek Couto said as incumbents compete for size in key Southeast Asian markets, new entrants and evolving macroeconomic trends could heralds a new post-pandemic era for streamers.

“Subscriber growth is likely to slow down as sluggish macroeconomic conditions set in motion across Southeast Asia,” Couto said. He added: “Inflationary pressures could impact consumer wallets with affordability, while pacing and hits of new content and ease of access even though retail packages Direct and telecommunications could be the key to driving customer conversions and limiting disruption.”

The banking ability of Korean dramas was clearly shown in the MPA’s report. The team’s research found that Korean content accounted for 30% of total premium video consumption in Southeast Asia in the first quarter, led by Netflix’s strong K-drama channel, with Viu and Disney+ Hotstar also contribute. Hollywood content leads with 23% of total minutes consumed in the region.

But in English-speaking markets like the Philippines, Malaysia, and Singapore, US content grew between 33% and 44% of measured consumption. The authors also note that demand for content in Indonesia, Thailand and the Philippines is growing, championed by local originals and acquisitions on Vidio, Disney + Hotstar, WeTV and Viu. Meanwhile, Chinese dramas accounted for 14% of total consumption, driven by growing demand in Thailand.

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