Disney has racked up more subscriptions than arch-rival Netflix — the first time a competitor has come close to knocking the streaming giant out of its predicament.
The latest figures show that Disney added 14.4 million subscriptions to its Disney+ arm, bringing Disney’s total to 221.1 million.
Hulu and ESPN+ sit under the Disney streamer umbrella alongside Disney+, and in its operation, Disney counts each subscription to a separate streaming platform, not each subscriber.
This means that in terms of subscriptions alone, Disney has knocked Netflix back into second place with 220.67 million subscribers.
Netflix – which logs subscribers instead of subscriptions – started streaming back in 2007.
The Disney+ branch of the Disney franchise was launched in 2019.
Disney+ offers classic Disney films, as well as Star Wars spin-offs including The Mandalorian and Obi-Wan Kenobi, as well as Marvel productions including Ms Marvel and WandaVision.
The lineup proved a tough match for Netflix, which recently revealed that it lost nearly a million subscribers last quarter.
Speaking of the recent success for Disney’s streaming platform, chief executive Bob Chapek said: “We had an outstanding quarter, with our world-class creative and entrepreneurial team. We deliver outstanding performance at our domestic theme parks, strong live sports viewership, and significant subscriber growth at our streaming services.
“With 14.4 million Disney+ subscribers added in the third fiscal quarter, we now have a total of 221 million subscriptions across our streaming services.
“We continue to transform entertainment as we approach the second century, with compelling new storytelling across our multiple platforms and unique immersive physical experiences that exceed our guests’ expectations, all are all reflected in our strong operating results this quarter.”
Despite the increase in subscribers, that’s not good news for Disney in its latest report, which also showed the company lost $1.1 billion in the last quarter.
Disney previously announced that it would be launching a new ad-supported streaming service in the US later this year, coming to the UK in 2024.