Disney Star overtakes Sony to sign a 7-year broadcasting contract with Cricket Australia

Cricket Australia (CA) has signed a seven-year deal with Disney Hotstar to broadcast the country’s cricket matches in India, management confirmed on Sunday, July 24.

Star, who did not win the digital rights to the Indian Premier League, removed Sony Sports Network to broadcast all international matches as well as the KFC Big Bash League and Weber Women’s Big Bash League in India, from next season, 2023/24. Sony has been a longtime partner of Cricket Australia and has been broadcasting the aforementioned tournaments since the 2017/18 season.

According to CA, the channel’s reach will bring “huge exposure” to Australian cricket and the board’s commercial partners in India.

CA said: “We are excited to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with gaming in India and we look forward to working with them to introduce showcase the outstanding cricket played in Australia every summer”. CEO Nick Hockley.

“The importance of this association is testament to the enduring rivalry and respect that exists between the Australian and Indian teams, the excitement and popularity of the WBBL and BBL, and the appreciation of the sport. Australian cricket in India and global markets.

“There is considerable interest in our rights and we are grateful to the current rights holder Sony as their partnership will continue throughout this season,” he added.

Disney Star also recently acquired the television broadcasting rights for the Indian Premier League from 2023-27.

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