It’s 3 a.m., and I’m at Disneyland. Where popcorn carts and visiting families used to stand is now camera cranes and models. We’ve all gathered here at midnight to shoot the fashion show for Disney’s Fairy Tale Wedding, which has just launched its latest bridal collection of nine-piece inspired gowns. Princess. Taking place in front of the park’s pastel-colored castle, the fashion show also revealed the addition of bridesmaid dresses.
The collection is by Disney Wednesday with Allure Bridals. “In our fourth collection, I thought it was a fun challenge to make the dress special and different,” said Nikki Deeds, global brand director at Allure Bridals. This year, Deeds told POPSUGAR, pressure is mounting on Disney’s larger business to celebrate its centenary. And so people put more emphasis on small details, like beading and lace.
Deeds also wanted to make sure they were incorporating new trends, such as wide puff sleeves, asymmetrical necklines, and modern fabrics that don’t sparkle or lace. Deeds said of the collection: “It combines the timeless nostalgia of the princesses and makes them the modern bridal trend of the year.”
Overall, the new collection features 21 dresses inspired by the following princesses: Ariel, Aurora, Belle, Cinderella, Jasmine, Pocahontas, Rapunzel, Snow White and Tiana. Prices range from $1,799 to $10,000, and all gowns come in sizes 0 to 30. For the bridesmaids collection that first debuted in the fall, the dresses will come in a variety of fabrics. and more than 20 colors. At the fashion show, the models wore pink and blue outfits resembling “Sleeping Beauty”.
Deeds has a favorite. “beauty actually told me. Maybe I like the more traditional, timeless, classic girl type, so I love Belle,” she says. “She wears a beautiful, soft mikado. She’s simple and elegant, very trendy nowadays.”
Korri McFann, marketing director of Disney’s Fairy Tale Weddings and Honeymoons, is a fan of Disney’s Fairy Tale Weddings and Honeymoons. Tiana inspired dress outstanding with beaded shoulders and sophisticated tassels. “It’s really reminiscent of the jazz era, so I’m a bit enamored with it,” says McFann.
For now, it is safe to assume that the collection is only for the so-called adult Disney. Deeds argues to the contrary: “They are modern and beautiful bridal gowns, even for girls who may not be Disney fans but want to feel like a princess in their own right. .” I observe more and more during the fashion show. While I can sometimes match a dress to its respective princess, it’s not as obvious as I thought it would be.
McFann said that people often have many assumptions about Disney weddings in general. (She herself got married at the boardwalk of Walt Disney World.) She said, “I think some of the misconceptions are: What will it look like? Where will it be? You’re about to end up. Kissing Mickey Mouse?” McFann also credits the Disney+ series “Disney’s Fairy Tale Weddings” for helping to showcase diversity in what they do.
Looking ahead to future collections, Deeds wondered if they would experiment more with color or maybe come up with a villain-inspired collection. However, in the meantime, Deeds said that Cinderella skirt continues to be the best-selling collaboration “to date”, with Belle and Pocahontas also quite popular.
For anyone currently shopping for a wedding dress, Deeds recommends taking note of how the dress makes you feel, as opposed to how it makes you look. “That’s what we’re really aiming for, just creating that magical moment for every bride,” she said.