in the first time On pandemic days, I must have a notarized document. I met the notary at my local bank office. She took my documents and ID through the door slot. She looked at it as I waited outside. In the end, she turned over my documents and license back to me; I signed it and returned it to her for her to stamp. All of this will be a lot easier online.
DocuSign seems like a corporate hit. It helps define the category of digital signatures, an idea that has come to the fore during a pandemic when meeting in the office has become impossible, but business still has to be done. And yet, the company’s stock has been in free fall since 2021 when it peaked at more than $300 a share. Today it’s under $60.
To be fair, DocuSign is one of many SaaS companies that have seen their value decline since the market peaked in late 2021, but it is solving a real problem in a… The world is still stuck in a paper workflow. Why, then, should it suffer the same fate as companies that might be considered less important in business?
From the outside, the company’s struggle to maintain value and grow may seem a bit daunting given the company’s role in digital transformation. Sure, the economy has taken a toll on enterprise SaaS companies, but perhaps there’s more to it than the general tech slowdown can explain. It has turned to a new CEO when it invited former Google advertising executive Allan Thygesen last year. It was a sign perhaps that things were not going well.
More recently, the company announced at its earnings call earlier this month that Chief Financial Officer Cynthia Gaylor would be stepping down after 4.5 years with the company in a variety of roles.
