“It’s like we’ve got kids living in a candy store and then we tell them to ignore all that candy and eat a plate of veggies,” Williams said.
“We have an abundance of joy ahead of us that is unprecedented in human history,” he added.
Williams notes that this can make it difficult for children to focus on everyday tasks.
The prefrontal cortex is the area of the brain that helps people control concentration. While adults can fully use it, children cannot because the brain is not fully developed until the age of 25.
Scientists warn that if the brain gets used to ‘constant changes’ – like in the digital world – it will be difficult to concentrate, the Daily Mail reports.
The short video platform was also an instant success in India shortly after it launched in September 2016. Although it was banned in the country in June 2020, due to national security concerns, one Several homegrown short video platforms have rushed to fill the void. Now, they collectively attract over 240 million monthly active users.
To compete with TikTok, Meta, formerly Facebook, has also launched Reels on Instagram. With Reels, one can record and edit 15- to 30-second multi-clip videos with new sounds, effects, and creative tools.
TikTok and others engage users by tracking which videos they watch the longest and then showing them more similar videos.
Studies show that when users watch these, it activates brain centers associated with addiction, making it more difficult to quit the app.
TikTok is the second most popular social media platform for kids in the US, after YouTube, with about 60% of 12- to 15-year-olds using it weekly.
A TikTok spokesperson told the WSJ that the app recently made changes to limit widespread use of the app, including blocking users under the age of 15 from receiving notifications after 9 p.m. and sending give them regular reminders to take a break, the report said.