Dr. Seuss is diving into the world of NFT with the launch of a new mobile app that allows fans to purchase digital collections of iconic characters like Cat in the Hat, Grinch and Lorax .
Through a partnership with Dapper Labs – the company behind CryptoKitties and the NBA Top Shot – and NFT startup Tibles, Dr. Seuss Enterprises is releasing its NFT services through a web and mobile app. named Seussibles. Users 18 and older can sign up for an account and purchase Seuss collection bundles with their credit card, with a “blind” five-year plan – where buyers don’t know which year of NFT they’re getting – starting from $4.99. The prices of collectibles will increase as they become increasingly rare, and users can use the Seussibles app to chat with other fans and trade their collectibles.
In addition to the characters mentioned above, there will be more than 600 collectibles based on games like Green egg roll with cold meat; Fox in all; One fish, two fish, red fish, blue fish; Horton listen to a person!; Hop on Pop and Mr. Brown Can Moo! You can?.
In the first iteration of the platform, users will only be able to buy and trade their collectibles, via the Flow blockchain, through the app, but fans are expected to have can buy and sell on a secondary peer-to-peer network next year. A web version of Seussibles is also expected to be launched in the near future.
Susan Brandt, president of Dr. Seuss Enterprises, told The Hollywood Reporter that she was first intrigued by the idea of bringing the Seuss universe into the world of digital collectibles after learning about CryptoKitties, a game developed by Dapper Labs where users can collect, “multiply” breed” and sell digital cats on the Ethereum blockchain. (According to the publication, the most expensive CryptoKitty sold for 600 ETH, or about $2.3 million, in 2018)
For Brandt, who notes that Seuss fans already treat Seuss products and books as collectibles, the move into the NFT world feels like a natural next step towards the vision set forth by Ted Geisel himself. or Dr. Seuss outlined.
“He told us to take his characters and expand them in any and all mediums around the world to reach all these new audiences with a new product offering. , so NFT is really like that next horizon,” said Brandt. “We are just providing a new way to build community and collect Seuss and have the dialogue our fans are having with our property.”
Caty Tedman, head of partnerships at Dapper Labs, also sees Seussibles as a way to introduce the world of digital collectibles to a new audience.
“We’re talking about a cultural movement, where there are things that people with diverse interests can participate in,” says Tedman. “Seussibles is truly a shining example of how beloved real estate can come to life using this technology.”
As for other possible digital offerings for the Seuss universe, Brandt also hasn’t ruled out AR, VR, and the metaverse.
“We’re not done yet,” Brandt said. “This is a step into that arena.”