Duolingo returns to China app store after 1 year with local change – TechCrunch
Duolingo, the language learning app listed on Nasdaq, is back in China’s Apple App Store and Android stores almost a year later. disappear from the country’s app stores.
Users in China found the Pittsburg-based app unavailable for download last August amid the country’s sweeping education crackdown, including restrictions on after-school tutoring for profit. At that time, Duolingo told local media that the company “received instructions to strengthen the app’s content compliance mechanism”. The app entered China in 2019.
In recent years, China has tightened regulatory loopholes for these types of applications. Data-rich services from video games to live-streaming platforms are required to implement rigorous content moderation to maintain a “healthy” digital environment.
While the core services of US giants such as Twitter, Facebook, Instagram and Google have long been unavailable in China, a number of other foreign tech companies have begun voluntarily closing or renovating. their products in the country when Beijing enacted a new strict data law that led to increased compliance costs.
Yahoo, the parent company of TechCrunch, withdraw its services from China completely last November. LinkedIn Chinese version released of its professional networking platform with limited features. Nike this week speak it will replace its running application with a localized solution for China.
The bottom line is that those who still see China as a potentially lucrative market are likely to stay but work to accommodate the country’s changing internet policies. And sometimes that means the global versions of their apps or services won’t be compatible with China’s new regulatory environment.
Duolingo is among those continuing to operate in China by tailoring their services to the country. The app is reimagined, according to its official social media parcel This week, it’s free to use, teaches 41 languages, and comes with gaming features. The most notable update is the addition of learning Cantonese, the language spoken by people in Hong Kong and Macau, as well as a large population of China’s affluent Guangdong province and diaspora. Flowers of Chinese origin around the world.