EA Believes Blockchain Based Games May Be Industry’s Future
EA boss Andrew Wilson – the Australian government who pioneered Final Group, for the file – believes that blockchain-based “play-to-earn” games might be the way forward for the trade. Nonetheless, he caveated that “it’s nonetheless early to determine how that’s going to work”, so don’t count on this dystopian future to reach any time quickly.
“I feel that within the context of the video games we create and the reside providers that we provide, collectible digital content material goes to play a significant half in our future,” he mentioned. “So, it is nonetheless early to inform, however I feel we’re in a very good place, and we must always count on us to sort of assume extra innovatively and creatively about that on a go-forward foundation.”
Feeling confused? The idea of “play-to-earn” ties into NFTs and cryptocurrency, the place gamers successfully “buy-in” to a launch the place they’ll unlock distinctive, in-game objects. These, naturally, might enhance (and, in fact, lower) in worth and thus might be offered. Think about unlocking a uncommon Cristiano Ronaldo card in FIFA, after which promoting it to a different participant.
Whereas that instance is probably not the path EA in the end adopts, it’s clearly considering deeply concerning the potential right here, and is hiring individuals with an understanding of NFTs and the blockchain. And earlier than you direct your whole ire at EA, it’s price noting that Ubisoft can also be considering in the identical approach: “We need to be one of many key gamers there,” boss Yves Guillemot mentioned of the rising pattern.