EA Sports’ Future FIFA Games Might Not Be Called FIFA


Digital Arts is reviewing its licensing settlement with FIFA that lets it use the model for its ultra-popular soccer video games.

FIFA, or Federation Internationale de Soccer Affiliation, is the organisation that governs world soccer (or soccer, if you’d like), and it is also been the title of EA Sports activities’ annual sequence for many years. Now, following the profitable launch of FIFA 22, the writer is contemplating a rebrand.

In a new press release on the EA website, Cam Weber of EA Sports activities says the corporate is “exploring the thought of renaming our world EA SPORTS soccer video games”. Weber continues: “This implies we’re reviewing our naming rights settlement with FIFA, which is separate from all our different official partnerships and licenses throughout the soccer world.”

Because the press launch highlights, the FIFA video games are what they’re in no small half to a whole bunch of licences, permitting EA to function official groups, leagues, stadiums, and participant names and likenesses. It sounds as if all of this could stay in place — the dialogue right here is solely in regards to the FIFA model within the sport’s title. Whereas it is attainable nothing will change, it is equally possible that EA’s footie sims will go by a distinct title sooner or later.

Our first response is that the video games in query and the FIFA model are virtually inseparable at this level; followers stroll into a store, or browse PlayStation Retailer, in search of the brand new FIFA yearly. A reputation change might simply trigger some confusion. Nevertheless, from a enterprise standpoint, it most likely is smart — with the video games being as widespread as they’re, EA might save a wedge of money dropping the FIFA model. If all the things else stays in place, would it not actually make that large of a dent within the writer’s backside line?

What do you reckon? Ought to EA Sports activities hold the FIFA title round, or forge a brand new path with a rebrand? Do a objective within the feedback part beneath.

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