Online game big Digital Arts has closed the $1.4 billion acquisition of Britain-based cellular video games studio Playdemic, identified for the Golf Conflict franchise, from AT&T’s Warner Bros. Video games.
It’s the newest takeover boosting its sports activities and cellular enterprise.
The money deal will probably be “including to our rising cellular portfolio and increasing our management in sports activities,” mentioned EA CEO Andrew Wilson. “The addition of the unimaginable Playdemic crew not solely provides to the power of our cellular groups globally, it additionally continues our growth and funding in U.Ok.-based expertise. With Playdemic now a part of Digital Arts, we’re excited to convey much more superb and modern cellular video games to various audiences all over the world.”
With greater than 80 million downloads globally thus far, Golf Conflict is likely one of the main cellular video games within the U.S. and U.Ok., EA mentioned. “With the addition of Playdemic, the Digital Arts portfolio now spans greater than 18 prime cellular stay providers throughout fast-growing genres, together with way of life, informal, sports activities and mid-core video games,” it added.
Stated Paul Gouge, head of studio at Playdemic, mentioned his crew would “each proceed to construct on Golf Conflict’s unimaginable success and to construct new video games, which we imagine might be much more profitable in entertaining and fascinating audiences globally.”
EA has been utilizing acquisitions to spice up its presence in development areas. “As cellular continues to be the world’s largest and fastest-growing gaming platform, this acquisition is one other step in Digital Arts technique of continued management,” the corporate mentioned. “With the additions of Codemasters, Glu Cellular, Metalhead Software program and now Playdemic prior to now 12 months, EA continues to convey collectively proficient groups, industry-leading franchises and IP, and modern expertise to ship superb experiences that join a whole bunch of thousands and thousands of gamers collectively in play.”