Business

Elon Musk plans to start charging Twitter users $8 monthly for verification ticks as soon as Monday


Twitter aims to start selling blue verification badges for user profiles as soon as next week, part of new owner Elon Musk’s plan to combat fake accounts and choke off revenue from the company. company that he bought for $44 billion.

The badges will be part of an $8-a-month subscription that could go live as early as Monday, according to people familiar with the plans. Users who already have a blue verification badge will have a multi-month grace period before they need to pay for the badge or lose it, one of the people who requested anonymity discussed the plans. publicly said.

The company also plans to expand access to its editing functionality. The editing feature, currently available to users known as Twitter Blue paying $4.99 a month, will be open to the rest of the users free of charge, one of them said. The person said that change could be made as soon as this week.

Billionaire Musk and a group of close advisors are considering a series of changes depending on how Twitter works and monetizes, and it’s possible that the timeline for the signup and rollout of the edit button could change, the people said. A representative for Twitter did not immediately respond to a request for comment.

The plan to charge to verify there are polarized users, with some now having a white check mark inside the light blue field saying they wouldn’t pay to keep it. Some have publicly tweeted in support of the new business model, concurring with Musk that it will help weed out “bots” or spam accounts. In the past, Twitter has used blue verification badges to identify prominent users who might be at risk of impersonation – people like journalists, politicians and activists – and has never counted badge fee. Musk calls the current setup a “lord and farmer system,” adding that users who pay $8 a month will also get other perks like “half the amount of ads” and “advantages.” first in responses, mentions and searches”.

The rapid change of new products reflects the speed at which Musk wants to move. One of the company’s product leaders in charge of Twitter Blue, Esther Crawford, tweeted Wednesday that she’s been sleeping at the office in an effort to meet her deadline.

Critics say that prioritizing verified users will mean non-paying users will have their posts reduced or muted. Representative Alexandria Ocasio-Cortez, a Democrat from New York, wrote: “Lmao at a billionaire earnestly tries to sell people the idea that ‘free speech’ is really a subscription scheme. $8/month.

“Your feedback is appreciated, now pay $8,” Musk replied.

One person said Twitter will allow government accounts to always be verified, as well as those in areas where Twitter can’t charge a fee. White House Press Secretary Karine Jean-Pierre said earlier Wednesday that the president and his administration had not considered yet whether it pays to maintain the verification or not.

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