Emma Raducanu’s toughest challenge is coping with the fame game

Emma Raducanu has spent her time hopping from one media interview to a different since her fairytale U.S. Open triumph and the way she offers together with her new-found fame might be as essential as her tennis expertise for her long-term success.

The 18-year-old Brit shocked the world together with her inconceivable run to the title final week, triggering comparisons with among the biggest achievements in sport.

Her innocence, youthful exuberance and contagious smile have made Raducanu an prompt hit with followers and the media and sports activities advertising consultants consider she may turn into one of many world’s most marketable athletes.

Raducanu will not be the primary teenager to win a Grand Slam title, in fact, and the experiences of different ladies who’ve made their breakthroughs on the sport’s greatest stage lately illustrate that sudden fame could be a blended blessing.

“I usually say that we put together how one can take care of a loss however we frequently don’t put together for achievement,” Daria Abramowicz, a sports activities psychologist who works with Iga Swiatek, who gained the French Open on the age of 19 final yr, instructed Reuters.

“The most important problem from (the) psychological perspective as we think about excessive efficiency sports activities is to adapt and modify to this new actuality … by way of (the) partnership, sponsorship, enterprise facet of issues.”

Swiatek’s French Open triumph was nearly as beautiful as Raducanu’s and she or he mentioned it modified her life in a single day, leaving her struggling to regulate to her superstar standing and sustain with the monetary and media calls for.

Probably the most graphic instance is that of Japan’s Naomi Osaka, who has been marked as the following dominant participant in ladies’s sport since she introduced herself on the large stage together with her U.S. Open triumph in 2018.

Nonetheless solely 23, four-times main champion has struggled with psychological well being points she thinks have been triggered by the large burden of expectation on her.

Raducanu has skilled assist at hand as she is managed by super-agent Max Eisenbud, who turned Maria Sharapova into the highest-earning feminine athlete after the Russian gained Wimbledon aged 17.

Katie Spellman, who represents a number of main winners Simona Halep and Petra Kvitova, mentioned her recommendation to Raducanu’s crew can be to give attention to high quality over amount by way of media commitments.

Spellman additionally urged skilled media coaching for her and addition of somebody to Raducanu’s crew who may assist {the teenager} handle her social media accounts, which have seen the variety of followers rocket in previous couple of days.

It’s not simply the upper profile that may change issues for Raducanu going ahead, nonetheless, but in addition the perspective and method of her opponents on court docket.

“The opposite gamers can be making ready for her sport, will attempt to discover her weak spot on court docket, gained’t be shocked with the extent or ways for instance, that’s the work that persons are doing proper now in tennis every day,” Abramowicz added.

That signifies that reaching extra success after the preliminary breakthrough can take time, if it comes in any respect.

Swiatek has reached one Grand Slam quarterfinal since her Roland Garros triumph, whereas Jelena Ostapenko has not come wherever close to matching her 2017 French Open success.

Bianca Andreescu’s win over Serena Williams within the 2019 U.S. Open closing was thought-about a seismic occasion in ladies’s tennis, however the Canadian has not gained a WTA title since, though damage did wipe out her total 2020 season.

Even Williams, broadly thought to be the best ladies’s participant ever, took three years to win her second Grand Slam title after her first as a 17-year-old on the 1999 U.S. Open.

“The organisation (WTA) has loads of expertise with loads of gamers which were in related scenario (to Raducanu),” mentioned Abramowicz.

“We must always do not forget that for each single one in every of them, it’s their first time. So if we will share expertise and assist to coach that in all probability would be the greatest.”

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