Throughout her junior 12 months on the College of North Carolina at Chapel, Caitlyn Kumi launched Miss EmpowHer, a model she says promotes self-confidence, inclusion and empowerment of ladies of all shapes and shades, anyplace and in every single place.
“I actually wished to start out a model that empowers girls. As girls, we face so many challenges, and I actually wished to create a model that basically helps girls be the perfect variations of themselves,” she stated.
Miss EmpowHer is a platform, showcasing tales from and for robust girls, and a product, waist beads, a vogue and standing image that originated in Kumi’s native West Africa.
Historically, the beads symbolize womanhood and energy. Kumi says waist beads helped her when she was battling physique insecurity. She wished to share that feeling with others, whereas educating them on the similar time.
“It’s virtually changing into that tradition isn’t meant to be shared, and the place I’m from in Ghana we take satisfaction in sharing cultures,” stated Kumi. “As I’m sharing my tradition, I’m ensuring I educate folks on the historical past and origin behind waist beads.”
Kumi says it was onerous, however she realized how to achieve success by speaking to individuals who have had nice success in enterprise and by studying books and case research.
“The largest insecurity I needed to overcome was the self-doubt,” she stated.
Miss EmpowHer’s latest mission is YouTube channel the place Kumi plans to interview and spotlight girls with outstanding tales and backgrounds. The sequence will embody meet-the-expert talks, recommendation classes and profitable girls discussing how they had been in a position to achieve their careers.
“Not everybody has that sister. Not everybody has that lady that they will discuss to. Miss EmpowHer could be that,” stated Kumi.