Former member of Lady’s Era, singer and actress Jessica Jung is seen arriving to the Palm Angels Trend Present throughout New York Trend Week on February 09, 2020 in New York Metropolis.
Gilbert Carrasquillo | GC Photos | Getty Photos
South Korean pop-star Jessica Jung is perhaps greatest recognized for being a former member of Ok-pop band Ladies’ Era, however she’s now branched into the enterprise world because the proprietor of her personal trend label, Blanc & Eclare.
Describing herself as an “explorer,” the 32-year-old singer-turned-entrepreneur stated the transition from leisure to trend was “pure,” including that she “had an ideal following within the trend world.”
With over 9.9 million Instagram followers to her title, being a social media influencer proved to be a full-time dedication.
Her secret?
“You must be real, and it’s important to have a personality for your self. Then there is a connection that is made between you and your followers. That is the way it grows,” she informed CNBC’s Inside E-commerce.
Jung gave her followers credit score for her success as properly. “I am very fortunate as a result of my profession truly began in an period the place social media simply started setting its roots. My followers and I began constructing it collectively.”
Social media influencer
Jung stated it may be difficult at instances, particularly when searching for a break from work. “Social media is so fast-paced that you just simply must type of sustain.”
In the case of being the face of a model, sustaining a private reference to followers is essential for Jung, who was named international model ambassador for cosmetics firm Revlon in 2020.
She stated a great mixture of branded content material and private content material on social media helps.
“If I’ve branded content material that I must submit, I submit that. Then I’d undoubtedly submit a few real every day actions and every day trend, issues that my followers and my followers would actually need to see,” Jung stated.
In line with a “Social Salary Calculator” by music licensing platform Lickd.co, social media influencers with over 100,000 followers on Instagram can sometimes earn over $4,000 per Instagram submit.
You must be real, and it’s important to have a personality for your self. Then there is a connection that is made between you and your followers.
Jessica Jung
former member of Ok-pop band Ladies’ Era
Jung has her issues about social media as properly.
“It may well trigger some insecurities for individuals,” she stated referring to the “like” button on social media platforms. “I’ve seen it occur to lots of people round me.”
Life in the course of the pandemic
As for her life in the course of the pandemic, Jung stated that her travelling life-style has been placed on maintain and she or he is now based mostly in South Korea.
“I used to consistently be touring and I used to be again in Korea to only pack my issues and depart once more. However now I am right here — full time,” Jung stated.
This alteration has led to the launch of her first Seoul flagship retailer for Blanc & Eclare in January 2021, a luxurious trend model which sells basic put on and equipment, like sun shades, for girls. She additionally opened her personal restaurant, Clareau, on the second ground of the flagship retailer, which serves modern delicacies.
Regardless of not with the ability to journey as a lot as earlier than, she has loved being in South Korea. “I did not suppose that I would love it this a lot, however I truly find it irresistible as a result of I did not know I missed house this a lot. I had time to maintain myself — mentally and bodily.”
Jung might be releasing new singles all year long that can result in an album, one thing that was initially delayed as a consequence of Covid-19.
As for different initiatives, she confirmed with CNBC {that a} new season of her actuality present together with her sister Krystal of Ok-pop woman group f(x) will air in late September.
Jung stated her e book “Shiny,” a sequel to her New York Occasions’ Bestseller “Shine,” is ready to be launched mid-2022.
