Meta may soon offer additional features for paid users. The social media giant is reportedly forming a new product organization to work on “paid features” for Facebook, Instagram and WhatsApp. The unit is said to be led by Meta’s former Head of Research, Pratiti RayChoudhury. Other competitors in the space include Snap and Twitter already offering paid services Snapchat+ and Twitter Blue with some exclusive features for creators.
Former Meta Head of Research Pratiti RayChoudhury will lead the team, the report added, citing an internal memo.
The nature of the paid features is unknown at this time. The company is committed to growing its advertising business and has no plans to allow users to pay to turn off ads, the report quoted John Hegeman, Meta’s head of advertising and business products, as saying in a statement. interview.
Snap, Twitterand the Meta Platform derive the majority of its revenue from the sale of digital advertising. Paid features can add new non-advertising revenue to Meta. Snap and Twitter now offer paid tiers to unlock additional features for users.