The government-backed organization, commonly known as the OPEC of maple syrup, uses its reserves to control the price and supply of the syrup. As of 2020, Quebec produces 73% of the world’s total maple syrup, and its largest customer by far is the United States, which accounts for about 60% of Canada’s exports.
QMSP did not immediately respond to a request for comment from CNN Business. “The pandemic has helped our case because we’re seeing people cooking more at home and using more local produce,” group spokeswoman Helene Normandin said in an interview with Bloomberg. “Not just in Quebec, demand is growing.”