Fashion advertising campaign for holidays 2022
It’s November, which means the holiday season is just around the corner. From festive parties to gift exchanges, this time of year stirs all kinds of excitement and anticipation. Especially for fashion enthusiasts, the holidays also provide plenty of artistic inspiration through fresh, highly produced, expertly styled outfits. marketing campaign from our favorite brands.
Among the first fashion campaigns of the upcoming big holiday ’22 is the one from Trainernothing else but Jennifer Lopez. Titled “Feel the Miracle”, Coach taps newlyweds ahead of the campaign, which aims to be “a playful celebration” of everyone’s inner child, according to a press release. Lopez, 53, has been the global face of Coach since November 2019.
“I am very excited for this partnership with Coach,” Lopez said at the time. “It’s a timeless brand that I’ve always been a fan of, and the upcoming collection really speaks to my personal style – a mix of downtown and downtown.”
Apart from J Lo, the rest of the campaign cast includes Zoey Deutch and Chan-Young Yoon. Filmed and directed by Anton Gottlob, the visuals capture the season’s playful, childlike thrills. The three actors appear in a series of photos that evoke a sense of youth nostalgia, whether it’s making a snowman in the front yard or sitting in bed waiting for Christmas morning to arrive.
At the same time, the campaign also highlights the fashion house’s winter 2022 collection, such as the new Heart bag and the Tabby and Studio bag. Other notable products include ready-to-wear clothing inspired by the blend of classic American heritage with the counterculture style of Creative Director Stuart Vevers.
In parallel with the launch of the campaign, Coach also unveiled its first virtual shopping destination. Inspired by the vintage Coach store, guests can explore themed rooms, shop the holiday collection, and play games with Rexy, the house’s mascot, for prizes. The virtual store, created through e-commerce platform Obsess, will feature signature Coach styles including Tabby and Rogue, along with a section for holiday party bags and giftable items. other.
Up front, capture all the snapshots from the Coach holiday ’22 campaign.