For the second year in a row, Ford supported Pride Month with a custom vehicle. This year, it is a Ford Bronco Wildtrak 2 doors and it wears rainbow colors and glitters like last year “Very Gay Raptor” Built in response to an internet troll. Is this the beginning of an annual tradition?
This year’s honor for LGBTQ+ doesn’t have a overly provocative name. It’s simply called Ford Pride Broncobut color The plan is clearly a continuation of forest ranger Raptor from 2021. “Bronco is bold, proud and tough, and it’s built for everyone,” Bill Peters, Ford Pride president and integrated product lead, said in a statement at the company. ‘s truck Introduce.
Pride Bronco made its public debut at the Memphis Pride Parade over the weekend. Ford chose that site because it’s close to Blue Oval City, worth $5.6 million tram growing tree. It will continue to appear at upcoming Pride Month festivals around the country.
While many online comments expressed support for Ford’s efforts, there were also some detractors who accused the automaker of gesturing. In fact, though, the Pride Bronco originated as a reaction to an online commenter, who Ford said wrote in a social media post about the then new truck, “Wow.. It’s a great car! -But that blue is Very Gay!! Hey Ford! Paint it dark black or camo!”
In response, Ford created the rainbow Ranger Raptor, post on social media“‘Very Gay’ is a compliment, isn’t it?”
The Raptor, which debuted at the St. Christopher’s Day Festival in Cologne, Germany, is in itself a reference to a single Ford Ka in a rainbow colorway built for the 2008 St. Christopher’s Day Festival. The Raptor also marks celebrates the 25th anniversary of Ford Europe’s LGBTQ+ advocacy.
Pride Bronco will be the next stop at the Motor City Pride parade next weekend in Detroit.