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Former Disney exec Bob Iger joins supermarket through investment in Genies According to Reuters


© Reuters. FILE PHOTO: The Walt Disney Company Executive Chairman Bob Iger arrives for the world premiere of the film ‘The King’s Man’ at Leicester Square in London, Britain December 6, 2021. REUTERS / Hannah McKay

(Reuters) – Former Disney chairman Bob Iger is investing in and joining the board of super-reverse startup Genies, the company said on Monday, in the first such move by the chief executive. operating since leaving the entertainment giant at the end of 2021.

Genies, which is popular with celebrities like Rihanna, Lil Nas X and Jennifer Lopez, says it owns 99% of the celebrity avatar market share and includes Universal Music Group (AS:) and Warner Music Group as the customers, for whom they also generate NFTs, or non-fungible tokens.

Iger, who spent more than a decade at Disney.

Iger was Disney’s CEO from 2005 to 2020 and stepped down as chairman last year.

To date, Genies has raised $100 million from venture capitalist Mary Meeker’s Bond and Brayer Capital, among others.

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