Francis Kurkdijan Becomes Dior’s Perfume Creation Director

francis kurkdijan dior
Picture: Parfums Christian Dior

Dior has appointed Francis Kurkdijan as its latest perfume artistic director. He’ll succeed François Demachy, who was Parfums Christian Dior’s first in-house perfumer and is retiring. 

Kurkdijan rocketed onto the perfume scene in 1995, when he created Le Mâle for Jean Paul Gaultier, turning into one of many world’s best-selling perfumes. He has since gone on to create fragrances for main firms corresponding to Elie Saab, Burberry, and Elizabeth Arden. 

Kurkdijan co-founded luxurious perfume home Maison Francis Kurkdijan together with companion Marc Chaya. The home has since develop into a significant area of interest model within the perfume business. It advocates for a imaginative and prescient of the artwork of making and carrying fragrance.

Maybe Kurkdijan will deliver a brand new edge and selection to Parfums Christian Dior. The perfumer pushes the boundaries together with his model and that features perfumes original to make a fragrance “wardrobe”. Apart from common fragrance, Kurkdijan presents hair mists, physique lotions, scented detergents, and different out-of-the-box scents that echo the Home’s imaginative and prescient.

Such endeavours by him embody “The Smell Of Money” in 2003 for artist Sophie Calle, who provided him artistic carte blanche, together with iconic olfactory installations: scenting the Château de Versailles’ fountains with metallic rose in 2007 and 2008 and filling Paris’ Grand Palais museum with fragranced bubbles for a musical taking place in 2011.

“He has a universe I like, filled with contrasts,” mentioned Laurent Kleitman, CEO of Parfums Christian Dior. “What I like in Francis is the liberty with which he’s creating. I favored the way in which he described his work and his artwork. He mentioned: ‘I need freedom, however not for freedom’s sake. I need freedom to serve the aim of fragrance.’”

He sees Kurkdijan mixing effectively with Dior as he’s a lover of arts as effectively. “He’s very a lot into every kind of arts — music, dance, sculptures and work. What he says, as effectively, is: ‘I need to get fragrance out of the bottle.’”

“He’ll assist us discover new territories primarily based on arts, concepts, ideas, names, evocation,” he added.

Kurkdijan has mentioned that he all the time had an eye fixed for high fashion and clothes. He grew to become a perfumer as a result of he couldn’t be a designer, and Dior intrinsically hyperlinks perfume and vogue collectively. 

He likens his begin at Dior to embarking on a journey. “I’ll actually uncover quite a lot of issues,” he mentioned. “I’ll ask to undergo the archives. Names are crucial to me, and I’ll see if within the patrimony there’s something — even when it’s not definitive — [that] might function a code identify. I begin from the precept that the place there’s a fragrance there’s a story.”

“Dior had a citation that I like: ‘Respect custom and dare to be insolent. One can’t go with out the opposite,’” he added.

Kurkdjian will proceed heading his eponymous perfume home after he takes up his function at Dior on October 18.

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