Free cricket streaming helps Ambani’s JioCinema break world record

India’s JioCinema broke the global record for most concurrent views for a live stream on Monday, beating a milestone set by Disney’s Hotstar years ago, when mogul Mukesh Ambani did not. regret the expense of expanding his digital empire.

The Indian streaming app, whose partners include the bodhi tree-backed Viacom18 by James Murdoch, surpassed the record on Monday night, drawing 28 million concurrent viewers to the session’s final match. 16th edition of Indian Premier League cricket tournament between Chennai Super Kings and Gujarat Titans.

Hotstar had set the previous record, a milestone it has maintained for years, when it attracted 25.3 million concurrent viewers of a cricket match in July 2019. The platform has struggled to surpass past its own record in the following years as the streaming service IPL lagged behind. fee wall.

Screenshot of the JioCinema website.

Drawing a page from Hotstar’s previous strategy, Viacom18 appears to be heading its trajectory in a similar path. The Indian entertainment giant, whose biggest investor is Ambani’s Reliance, in a strategic shift last year won a bidding war against Disney, securing the digital rights to infinite IPLs. famous for a period of 5 years until 2027.

As part of its streaming strategy, Viacom18’s JioCinema app is offering free tournament streaming to audiences across South Asia, analysts say. reshaping the region’s digital streaming landscape.

Than to follow.

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